We all have our pet peeves when it comes to advertisement. I'm pretty easy going, so not a lot bothers me. I figure people are doing the best they can. I also know I'll have my share of missteps, despite my best intentions and efforts.
BUT, there is one thing I cannot excuse when I see a sponsored Facebook post from an author.
THIS BOOK IS HOTTER THAN <insert most recent, bestselling steamy novel>.
THIS HERO IS BETTER THAN <insert most popular hero>.
THIS BOOK IS WRITTEN BETTER THAN <insert most recent, bestselling romance>.
I've read the comments under those Facebook ads. The majority don't see it as a problem. They will tag friends to take a look at the new book. But, there are definitely readers who are willing to state that they've read both books and they are not comparable.
Some readers feel like they should defend the author or book or hero being usurped. And that is not a good path. The last thing you want to do is offend the serious fans of a beloved author. Not because it's a bad business move, but because it's BAD!
It also comes across as riding that author's coattails. If a few authors strategize to cross-sell, that is a different situation, of course. Sidenote: I would love to read a book from one author which takes place in the world of another. Like when you were a kid and Laverne and Shirley made a guest appearance on Happy Days! Or, more recently when the Flash and Arrow have crossover episodes. Exponential goodness. I digress....
Do you have any advertising pet peeves? Feel free to share!