Need to ask this: What affect/effect has going digital done to sales?
LS: Honestly, digital has given us a platform to publish books that may not have had a place in print, either because the genre wasn’t selling well or the content crossed genres, making it difficult to sell into accounts. There are many books that do well in both formats or better in ebook. It’s just a matter of watching trends and making sure we have a variety of titles to appeal to all readers in both ebook and print.
I found this very encouraging as a writer and reader!
How does your Company address piracy issues, especially digital:
LS: HBG has a Piracy team devoted to taking care of this issue. Anytime a site is found, the team forces them to remove our content from their site. I think this is pretty interesting and proactive.
New authors: What can they do to make themselves valuable to you?
LS: Aside from writing great content, they have to be a self-promoter and a team player. We value ourselves in our relationships with our authors. We look at it as a partnership, the editor/publisher working with the author as a team to help brand the author and spread the word. We have a team in place to assist in making sure the author is maintaining and updating his/her website and social media as well as being involved in writing communities, various blogger sites and Goodreads is a big help as well. Building a platform and using every opportunity to spread the word about his/her brand is key.
In what ways are readers finding your authors? Especially new?
LS: We have a website, Facebook, Twitter and Pinterest account where we are constantly talking about what we have up and coming. Our publicity team also has a large reviewer list where we get both print and online reviews for our books. We have great blogger outreach in addition to supplying conferences and events with books. Aside from that, we also advertise and host a number of contests and giveaways via social media and Goodreads. This is excellent! I like the support you give your authors.
What is the one question no-one's asked, and they should?
LS: Nothing that I can think of. I think I’ve been asked every question possible. -This is a good thing! Next time I'll ask you the most unusual question you've been asked. :)
What do you think of serials digitally?
LS: Readers love series in both print and digital. We normally look for projects with series potential. This is very good to know!
How does NaNoWriMo affect submissions? Do you seen an increase?
LS: Honestly, this has never had an effect on submissions for us. We get a nice amount year round.
For fun: What is your favorite beverage?
LS: I'm torn between coffee and pineapple juice J Coffee is always good. And Pineapple juice I hear has great anti-oxidents.
This has been a fascinating interview. The next 5-minute interview will be with the Aponte Literary Agency on November 29th.